product strategy

Grow Through Innovation

The average innovation team hits .170
We can help you hit .865

Why take unnecessary risk? We can help your company grow through innovation with a new product success rate that is five times the industry average. As the creators of the world’s most powerful innovation process, our expert practitioners are uniquely qualified to help your company differentiate its products and services, grow revenue, and build a culture of innovation.

Achieve your growth objectives

By leveraging our world-class innovation consulting services

We understand that your company has to select which markets to enter, reinvent struggling products, differentiate its offerings, win in new and adjacent markets, protect itself from disruption, disrupt others, build a culture of innovation and more. That is why we offer a comprehensive set of highly effective innovation consulting services. Over the past 23 years, we have worked with 1/3 of the Fortune 100, in B2C and B2B markets, and in over 30 industries. We have worked with service companies, and with product, material and component manufacturers up and down the supply chain.
Through workshops, strategy engagements, customized innovation programs, and more, we help your company grow through innovation. Learn more about our innovation consulting services below or contact us. We also invite you to consider scheduling a Jobs-To-Be-Done Ideation Day. This offering is a great way to get acquainted with Strategyn and a new approach to strategy and innovation. Only with Strategyn can you make Outcome-Driven Innovation, the world’s most powerful innovation process, the cornerstone of your innovation strategy.

Market Strategy

See markets through a new lens

And discover hidden opportunities for growth

By analyzing your markets through a jobs-to-be done lens, we are able to discover segments of opportunity that are ordinarily hidden from view. Our patented outcome-based segmentation methods will reveal a unique segmentation scheme, the exact percentage of your market that is overserved and underserved, precisely which outcomes are unmet in each segment and to what degree. These insights are the key ingredients necessary to formulate a market strategy that will drive your growth. Learn more

Product Strategy

Only invest in breakthrough products

Knowing they get the job done significantly better

Many products that are developed and launched fail to get a job done better and/or cheaper. Would you switch from your favorite brand to a product that fails on these fronts? Neither will your customers. Using our innovation process, Outcome-Driven Innovation, we ensure the products you create get the job done at least 20 percent better. This is what it takes to create a breakthrough product. With Strategyn as your innovation consulting services provider, you will launch big ideas that win. Learn more

Innovation Management

Excel at innovation across the corporation

With a process, team, and tools that lead the way

You are responsible for making innovation a core competency of your company. Now what do you do? Making a corporate innovation program work across business units poses a difficult set of challenges. You need the right team, an effective innovation process, and a program that is customized to accommodate your company’s constraints. Strategyn can help. Not only do we have the world’s most powerful innovation process, but we have 2 decades of experience helping people like you create corporate innovation programs that lead to accelerated revenue growth. Learn more

Innovation Strategy

Disrupt for profit share

By targeting those who will pay more to get a job done better

While disruption at the low-end is popular, it is rarely profitable. What we have discovered is that in most markets, opportunities exist to win profit share. This is accomplished by discovering and targeting a set of customers who are highly underserved and willing to pay more to get a job done better. The only way to discover such a segment is through the application of outcome-based segmentation, a methodology we have invented and perfected over the past 2 decades. Learn more

Innovation Training

Build a culture of innovation

That doesn’t rely on external sources for success

Be in control of your own destiny. Relying on open innovation and external sources to come up with ideas for your growth is not a sustainable strategy in most companies. Let us show you how to make our Outcome-Driven Innovation (ODI) process the cornerstone of your idea generation activities. With ODI-based skills, your employees can lead you into the future. Let us show you how. Learn more